Exploring the Boycott Phenomena from a Customer Value-Based Perspective

What are the Reasons for Consumers Non-Consumption?

authored by: Klaus Peter Wiedmann, Barbara Seegebarth, Nadine Hennigs, Lars Pankalla, Martin Kassubek
Abstract: During recent years, the topic of consumer boycotts has gained growing interest in both marketing research and practice. Understood as strategic tools or techniques of expressing consumers’ disapproval of corporate products and behavior or with the change of corporate actions, anti-social company behaviour implies the risk of being targeted by consumers buying avoidance. Existing studies on motivations why consumers participate in different types of boycotts uncovered various reasons: social responsibility, safety, environmental protection, social dilemma, affirmative and political actions. Generally speaking, research shows consumers’ beliefs, attitudes, and values play a crucial role in the context of consumer boycott activation.
Organisation(s): Institute of Marketing und Management
Type: Conference contribution
Pages: 418-419
No. of pages: 2
Publication date: 2017
Publication status: Published
Peer reviewed: Yes
ASJC Scopus subject areas: Marketing, Strategy and Management
Electronic version(s): https://doi.org/10.1007/978-3-319-50008-9_113 (Access: Closed)

BibTeX

@inproceedings{c3b5958b4b8c43f8812b72feebe00a50,
title = "Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption?",
abstract = "During recent years, the topic of consumer boycotts has gained growing interest in both marketing research and practice. Understood as strategic tools or techniques of expressing consumers{\textquoteright} disapproval of corporate products and behavior or with the change of corporate actions, anti-social company behaviour implies the risk of being targeted by consumers buying avoidance. Existing studies on motivations why consumers participate in different types of boycotts uncovered various reasons: social responsibility, safety, environmental protection, social dilemma, affirmative and political actions. Generally speaking, research shows consumers{\textquoteright} beliefs, attitudes, and values play a crucial role in the context of consumer boycott activation.",
keywords = "Business Research, Consumer Research, Corporate Action, Customer Relationship Management, Social Dilemma",
author = "Wiedmann, {Klaus Peter} and Barbara Seegebarth and Nadine Hennigs and Lars Pankalla and Martin Kassubek",
year = "2017",
doi = "10.1007/978-3-319-50008-9_113",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "418--419",
booktitle = "The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World",
address = "United States",
}