Value-based segmentation of luxury consumption behavior

verfasst von

Klaus Peter Wiedmann, Nadine Hennigs, Astrid Siebels

Abstract

Following a broader perspective in exploring customer perceptions of and motives for purchasing luxury brands, it is not sufficient to explain the whole picture of luxury consumption in terms of socially oriented consumer motives and the desire to impress others. The main contribution here is to explore a multidimensional framework of luxury value as a general basis for identifying value-based consumer segments. The empirical results can be seen as a first step toward a better understanding of consumers' luxury value perceptions as based on social, individual, functional, and financial aspects.

Organisationseinheit(en)

Institut für Marketing und Management

Typ

Artikel

Journal

Psychology and Marketing

Band

26

Seiten

625-651

Anzahl der Seiten

27

ISSN

0742-6046

Publikationsdatum

09.06.2009

Publikationsstatus

Veröffentlicht

Peer-reviewed

Ja

ASJC Scopus Sachgebiete

Angewandte Psychologie, Marketing

Elektronische Version(en)

https://doi.org/10.1002/mar.20292 (Zugang: Geschlossen)